Experience firsthand what it’s like to develop and pitch a strategic marketing proposal to an actual client.
自2013年以来, 皇冠体育博彩大学 and Drake University have partnered on the annual marketing strategy competition known as the 墨菲杯, named for the event’s benefactors, 克里斯和贝琪·墨菲. The event places each school’s top marketing seniors in a team competition to develop a marketing solution for a live client – all in a span of one weekend! Rather than pitting Creighton students against their Drake counterparts, each 墨菲杯 team is comprised of students from both schools. The spirit is competitive, but also collaborative.
Students work with highly admired clients who range from the iconic (耐克) to the Fortune 500 elite (联合健康集团) to the fast-growing disruptors (摩托车的咖啡). Many of these clients have enjoyed the opportunity to engage with and ultimately recruit these topflight students.
从实践经验中学习. 网络. 社区建设. The 墨菲杯 is all three rolled into one intense, memorable weekend of marketing problem-solving.
从实践经验中学习 is a hallmark of a Heider business education. Converting undergraduate activities into real-world experience is what sets Heider students from their counterparts in the job interview process, and one of the college’s premier examples is the 墨菲杯 Marketing Strategy Competition (墨菲杯, ).